Affiliate Disclosure: This article contains affiliate links. If you purchase or sign up through certain links, ToolGrowthHQ may earn a commission at no extra cost to you. Affiliate relationships do not determine our editorial conclusions. We recommend tools based on their usefulness for the specific job, pricing, features, limitations, and fit for different types of bloggers.
Last reviewed: September 2026. SEO software changes frequently, so pricing, limits, trials, and included features can change after publication. Always confirm the current terms on the provider’s website before subscribing.
Best SEO Tools for Bloggers in 2026: Free & Paid Options Compared
If you’re running a blog, it’s easy to end up with a browser full of SEO tools and still not know which ones are actually worth paying for.
One tool gives you keyword ideas. Another tracks rankings. Another audits technical SEO. Then there are content optimization platforms, analytics tools, AI writing assistants, and competitor research suites. Before long, a simple blog can end up carrying a surprisingly large monthly software bill.
The better approach is simpler: use free first-party data where possible, identify the specific SEO problem you’re trying to solve, and pay for a tool only when it saves enough time or gives you information you genuinely need.
That’s the approach behind this guide. Instead of declaring one expensive platform the universal winner, we’ll look at which SEO tools make sense for different blogging situations, what each one actually does, what it doesn’t do, and where the money is better spent.
How We Put This Guide Together
This comparison is based on publicly available pricing and feature documentation, official vendor help centers, and verified user reviews, updated as of September 2026. We evaluate each tool against a consistent set of criteria — core features, current pricing, free-tier limits, integrations, and how well it fits specific blogging workflows — so you can match a tool to your actual bottleneck instead of picking whichever one has the flashiest landing page. Where pricing or limits are subject to change, we say so directly rather than presenting a snapshot as a permanent fact.
Table of Contents
- Quick Answer
- Quick Verdict
- Why Most “Best SEO Tools” Lists Are Hard to Trust
- Free SEO Tools to Set Up First
- Best Budget-Focused SEO Option for Many Bloggers: Mangools
- Best Broader SEO Platform to Compare: SE Ranking
- Content Optimization Tools
- Technical SEO Tools
- AI and Content Workflow Tools
- SEO Tools Comparison Table
- Who Should Use Which Tools?
- Who Should Not Pay for an SEO Tool Yet?
- Ahrefs and Semrush: When Do They Make Sense?
- Frequently Asked Questions
- Final Verdict
Quick Answer
For most new or growing bloggers, you do not need an expensive SEO suite on day one.
Start with Google Search Console for search performance data and Google Analytics 4 for traffic and acquisition information. Add Google Keyword Planner or another free keyword research source for initial ideas. Once you have a real need for deeper keyword research and SERP analysis, a dedicated tool such as KWFinder from Mangools is worth considering.
If you’re managing multiple sites or need a broader workflow that combines keyword research, rank tracking, site auditing, and related SEO functions, SE Ranking is another option worth comparing.
The important part is not buying the biggest tool. It’s buying the tool that solves the bottleneck you actually have.
Quick Verdict
- Best free SEO foundation: Google Search Console + Google Analytics 4
- Best starting point for keyword research: Google Keyword Planner
- Best budget-focused SEO suite for many bloggers: Mangools
- Best broader SEO platform to compare: SE Ranking
- Best for question-based content ideas: AnswerThePublic and AlsoAsked
- Best technical crawler for serious site checks: Screaming Frog SEO Spider
- Best budget content optimization option worth comparing: NEURONwriter
- Best for larger SEO research needs: Ahrefs or Semrush
There isn’t one SEO tool that is best for every blogger. A beginner with one small site has very different needs from an affiliate publisher managing several websites or an agency handling client accounts.
Why Most “Best SEO Tools” Lists Are Hard to Trust
There is a simple reason SEO tool comparison articles can be difficult to evaluate: the person recommending the tool may also earn money when you buy it.
That doesn’t automatically make the recommendation bad. Affiliate marketing can be perfectly legitimate. The problem starts when an article becomes little more than a collection of product descriptions copied from vendor websites, followed by affiliate buttons.
For a blogger, the useful question is not “Which SEO company has the longest feature list?” It’s “Which information do I actually need to make better publishing decisions?”
For example, Google Search Console can tell you which searches are already bringing impressions and clicks to your own site. A keyword research platform can help you investigate opportunities before you publish. A crawler can identify technical problems. Those are different jobs, and there is no reason to pay one subscription to solve all of them if you only need one.
Google’s own guidance also makes an important distinction for affiliate websites: affiliate links themselves are not the problem. The problem is thin affiliate content that adds little or no original value beyond what the merchant already provides. Useful comparisons, original analysis, pricing context, reviews, and other added value can make affiliate content substantially more useful to readers.
Free SEO Tools to Set Up First
Before spending money, build a basic measurement system. These tools cover much of what a new blogger needs to understand whether their content is actually gaining visibility.
Google Search Console
Google Search Console should be one of the first tools connected to a new blog.
It provides first-party search performance information for your own property, including impressions, clicks, click-through rate, average position, pages, and queries. Google also lets you filter performance data by dimensions such as page and country.
That makes Search Console particularly useful after your articles begin receiving impressions. Instead of guessing which keywords Google associates with a page, you can look at the queries that are actually generating visibility.
Best use: Measuring how your existing content performs in Google Search.
What it doesn’t replace: Dedicated competitor research or broad keyword discovery.
Cost: Free, no usage limits for standard site owners.
Google Analytics 4
Search Console tells you what happens in Google Search. Google Analytics 4 helps you understand what happens after people reach your site.
Its Traffic acquisition report can help you distinguish organic search traffic from other acquisition sources. That matters because a page can receive visitors from search, referrals, social networks, email, direct traffic, and other channels.
GA4 is therefore better thought of as a website analytics platform rather than a traditional SEO tool. It belongs in your SEO stack because understanding traffic and user behavior is useful when deciding which content deserves more attention.
Cost: Free for standard use.
Google’s official GA4 documentation covers the Traffic acquisition report.
Google Keyword Planner
Google Keyword Planner was built for Google Ads rather than organic SEO, but it can still be useful for generating keyword ideas and understanding the commercial landscape around search terms.
Don’t treat its numbers as a perfect forecast of organic traffic. Use them as one input alongside search results, competition, relevance, and the quality of pages already ranking.
Cost: Free with a Google Ads account.
AnswerThePublic
AnswerThePublic is useful when your problem isn’t “I have no keywords” but rather “I know the topic, but I need to understand what people are asking about it.”
Its current public pricing page shows a free registration option with limited searches, while paid plans provide higher usage and additional features. Because limits and offers can change, check the current plan before relying on a particular number.
AlsoAsked
AlsoAsked is another useful research tool for question-based content. Its official help documentation currently states that visitors receive three free search credits that refresh daily, while deeper searches consume additional credits.
This can be particularly useful when planning FAQ sections, subheadings, or supporting articles around a broader topic.
Best Budget-Focused SEO Option for Many Bloggers: Mangools
Disclosure: The links in this section to Mangools are affiliate links. If you purchase through them, ToolGrowthHQ may receive a commission at no additional cost to you.
If your biggest SEO problem is finding realistic keywords without learning an enormous enterprise platform, Mangools is one of the tools worth putting on your shortlist.
Mangools is a suite rather than a single tool. Its current platform includes KWFinder for keyword research, SERPChecker for SERP analysis, SERPWatcher for rank tracking, LinkMiner for backlink analysis, and SiteProfiler for website-level SEO information.
That combination is useful for bloggers because keyword research is rarely the only task. You may start by researching a keyword, then inspect the current search results, track your page after publishing, and look at competing sites as your content strategy develops.
Where Mangools stands out:
- Five connected tools (KWFinder, SERPChecker, SERPWatcher, LinkMiner, SiteProfiler) under one subscription instead of five separate bills
- Keyword research is the obvious starting point, with SERP and competitor data built into the same workflow
- Positioned toward solopreneurs, freelance SEOs, and marketers as well as larger users
- Interface is generally less intimidating than a large enterprise SEO platform — useful if you’re not an SEO specialist by trade
Where you should be cautious:
- Don’t buy it simply because it has many features — check whether you’ll actually use rank tracking and backlink analysis, or just keyword research
- If you need very deep enterprise-scale backlink research or extremely advanced technical workflows, a larger platform such as Ahrefs or Semrush may fit better
- Pricing and usage limits can change, so check the current Mangools plans before subscribing
Who it’s best for: Bloggers and small-site owners who need keyword research plus light rank tracking and SERP checks without a full enterprise toolset.
Who should look elsewhere: Agencies managing many client accounts, or anyone needing large-scale backlink databases.
If you’re specifically interested in keyword research, read our KWFinder review before deciding.
If you’re comparing the complete Mangools platform with other SEO suites, our Mangools review goes into the broader use case.
Affiliate link: Check out KWFinder by Mangools.
If you prefer to review the complete package and current plans first, view Mangools or check the current Mangools pricing.
Best Broader SEO Platform to Compare: SE Ranking
Disclosure: The SE Ranking links in this section are affiliate links. ToolGrowthHQ may receive a commission if you purchase through them, at no additional cost to you.
SE Ranking makes more sense when your requirements go beyond basic keyword research.
Its current platform includes rank tracking, keyword and competitor research, website and on-page audits, backlink research, and integrations with services including Google Analytics 4 and Google Search Console. Its current plans also include tools for tracking visibility in AI search environments, although some AI-related functionality is offered through separate add-ons.
That distinction matters. You shouldn’t assume every feature shown on the SE Ranking website is included in the base price.
As of September 2026, SE Ranking’s official pricing page lists Core and Growth plans, with additional options and add-ons available. The official page also currently advertises a 14-day free trial with no credit card required.
Where SE Ranking stands out:
- Combines rank tracking, keyword/competitor research, site auditing, and backlink research in one platform, reducing the need for separate subscriptions
- Native integrations with Google Analytics 4 and Google Search Console for consolidated reporting
- 14-day free trial with no credit card required, so you can test the workflow before paying
- Add-on options for tracking visibility in AI-driven search experiences
Where you should be cautious:
- It can be more software than a single-site beginner needs
- Some AI-visibility features are separate add-ons, not automatically included in the base plan
- If you only need keyword ideas once or twice a month, paying for a full suite may be unnecessary
Best fit: Bloggers, publishers, marketers, or teams that need more than keyword research and want several SEO functions under one platform.
Potential downside: Can be more software than a single-site beginner needs. If you only need keyword ideas once or twice a month, paying for a full suite may be unnecessary.
Before subscribing, compare the current plan limits against the number of sites, keywords, projects, and features you actually need.
Affiliate link: Check SE Ranking’s current platform and trial.
How Mangools and SE Ranking Differ
This is less about deciding which company is “better” and more about deciding which workflow matches your site.
- Choose Mangools if: keyword research is your main priority and you want a relatively focused SEO suite bundled with light rank tracking and SERP analysis.
- Compare SE Ranking if: you need broader SEO management, including rank tracking, audits, competitor research, and more extensive project management across one or more sites.
- Choose neither yet if: your site is still very small and you haven’t established a consistent publishing and measurement workflow.
If you’re deciding specifically between Mangools and Ahrefs, see our Mangools vs Ahrefs comparison.
If you’re deciding between Mangools and Semrush, see our Mangools vs Semrush comparison.
And if keyword research is your immediate priority, our full comparison of keyword research tools is the natural next step.
Content Optimization Tools Worth Considering
Keyword research answers one question: What could I write about?
Content optimization tools try to answer a different question: What topics, terms, and structures should I consider when covering this subject?
That can be useful, but there is an important trap: a content score is not the same thing as search intent, expertise, originality, or usefulness.
Surfer
Surfer is a well-known content optimization platform built around analyzing search results and helping users structure and optimize content.
It can be useful when you’re working in competitive SERPs and want a systematic way to review topics and on-page elements. The downside is cost: if you’re publishing only a few articles a month, the subscription may not produce enough value to justify itself.
Use a content optimization score as a checklist, not as a target that overrides your judgment.
NEURONwriter
NEURONwriter is another content optimization platform that combines content analysis with AI-assisted features.
Its official pricing information currently lists multiple tiers, with the entry Bronze plan listed at $23 per month, or $19 per month when billed annually. Because software pricing can change, check the provider’s current pricing page before purchasing.
For budget-conscious publishers who specifically want content optimization rather than a full enterprise SEO suite, it’s a reasonable tool to compare.
But again, don’t let software scoring become the writing strategy. A page that satisfies a tool’s checklist but fails to answer the reader’s actual question is still a weak page.
Technical SEO Tools
Technical SEO is where many bloggers either overcomplicate things or ignore them completely.
You don’t need to run a technical audit every morning. But you should periodically check whether your site has obvious problems such as broken links, incorrect indexing directives, duplicate titles, redirect problems, or other crawl-related issues.
Screaming Frog SEO Spider
Screaming Frog SEO Spider is a crawler designed to analyze websites and identify technical and on-page issues.
The free version is useful for smaller crawls, while the paid version removes the free crawl limit and adds additional functionality. The official pricing page currently lists the paid license at $279 per year.
For a small blog, the free version may be enough for occasional audits. As your site grows, the paid version becomes more useful if you regularly need deeper crawls and advanced auditing features.
See Screaming Frog’s current pricing and crawl limits.
Google PageSpeed Insights
PageSpeed Insights is useful for checking how individual pages perform from a speed and user-experience perspective.
Don’t turn a performance score into a vanity metric. The goal isn’t simply to make a number green. The goal is to identify meaningful performance problems that affect the experience of people using your site.
Cost: Free.
AI and Content Workflow Tools
AI tools can save a blogger a lot of time, but they belong in the workflow rather than at the center of the SEO strategy.
AI can help you brainstorm article structures, identify gaps in a draft, simplify awkward wording, generate alternative headings, or turn rough notes into a first draft. None of that removes the need for keyword research, fact-checking, editorial judgment, or original value.
In other words, using AI to help with writing is different from publishing a large volume of minimally reviewed pages simply because they are cheap to generate.
Google’s people-first guidance specifically emphasizes original information, useful analysis, satisfying the reader’s needs, and avoiding content created primarily to manipulate search rankings.
Originality.ai
If AI-assisted publishing is part of your workflow, Originality.ai is another tool worth knowing about. It is focused on areas such as AI-content detection, originality/plagiarism-related checks, and content quality workflows.
It should not be treated as a magical “Google approval” tool. No detector can replace human review, factual verification, or editorial judgment.
Affiliate disclosure: The following Originality.ai links are affiliate links. ToolGrowthHQ may earn a commission if you purchase through them.
Check Originality.ai if it fits your content-review workflow.
If you’re interested in the specific AI-detector functionality, view the AI detection option.
SEO Tools Comparison Table
| Tool | Main Job | Best For | Free Option |
|---|---|---|---|
| Google Search Console | Search performance | Queries, clicks, impressions and position data for your own site | Yes |
| Google Analytics 4 | Website analytics | Traffic acquisition and visitor behavior | Yes |
| Google Keyword Planner | Keyword research | Keyword ideas and advertising-oriented search data | Yes |
| AnswerThePublic | Question and topic research | Content ideas and questions | Limited |
| AlsoAsked | Question research | Related questions and content structure | Limited (3 free searches/day) |
| Mangools | SEO research suite | Keyword research, SERP analysis and rank tracking | Free account / limited access varies |
| SE Ranking | All-in-one SEO platform | Rank tracking, research and site auditing | 14-day trial, no card required |
| Surfer | Content optimization | On-page content analysis | Check current offer |
| NEURONwriter | Content optimization + AI | Budget-conscious content optimization | Bronze plan from $19–23/month |
| Screaming Frog | Technical crawling | Technical and on-page audits | Yes, limited crawl; paid license $279/year |
| Ahrefs | SEO research suite | Advanced SEO research and larger sites | Limited/free tools vary; Lite plan from £99/month |
| Semrush | SEO and marketing suite | Advanced research, competitive analysis and agencies | Limited trial/access varies; Pro plan from $139.95/month |
Important: Prices, usage limits, free trials, and included features change regularly. The table is intended to show the role each tool plays, not to promise a particular price or feature limit indefinitely.
Who Should Use Which SEO Tools?
If you’re a brand-new blogger
Don’t start by buying five subscriptions.
Set up Google Search Console and Google Analytics 4. Learn how your site is being discovered. Use free keyword research resources. Publish useful content consistently. Then look at where your workflow is slowing down.
If keyword research becomes the bottleneck, that’s when a tool such as Mangools starts making more sense.
Best for: Bloggers publishing their first 10–20 posts with no significant search traffic yet.
Not ideal for: Anyone expecting a tool to substitute for having no published content.
If you already publish consistently
Once you have a meaningful library of content, you can get more value from rank tracking, competitor research, content optimization, and technical audits.
This is where comparing Mangools and SE Ranking becomes more useful than simply asking which one has the most features.
Best for: Bloggers with an established archive who want to track rankings and find optimization opportunities in older posts.
If you manage several websites
Managing several sites changes the economics. A tool that saves hours of manual research every month can be worth paying for even if a single-site blogger would not get the same value from it.
Best for: Affiliate publishers and niche-site owners running two or more properties.
If you’re running an agency
Agency requirements are different again. Client reporting, project management, larger keyword sets, crawling limits, historical data, user seats, integrations, and API access become much more important.
At that stage, larger platforms such as SE Ranking, Ahrefs, or Semrush may deserve a closer comparison.
Best for: Teams managing multiple client accounts that need seat-based access and white-label reporting.
Not ideal for: Solo bloggers with a single site and no client-reporting needs — the extra features go unused.
Who Should Not Pay for an SEO Tool Yet?
If your site has very little content and almost no search impressions, buying an expensive keyword tool probably isn’t your biggest growth opportunity.
A tool cannot fix an unclear niche, weak content, poor search intent alignment, or a publishing strategy that isn’t being executed consistently.
There’s also a common psychological trap: buying SEO software feels like progress because you can immediately start researching keywords and competitors. But if you spend three hours inside the tool and publish nothing, the subscription hasn’t improved the site.
For a small blog, the better sequence is usually:
- Choose a focused topic area.
- Set up measurement.
- Research realistic topics.
- Publish useful content.
- Study actual search performance.
- Identify the bottleneck.
- Buy software that solves that bottleneck.
Ahrefs and Semrush: When Do They Make Sense?
Ahrefs and Semrush are powerful platforms, but “more powerful” does not automatically mean “better for your blog.”
Ahrefs currently positions its plans around personal projects, small businesses, freelancers, and larger teams. Its official pricing page lists the Lite plan at £99 per month when billed monthly, with higher tiers above it.
Semrush currently lists its SEO Toolkit Pro plan at $139.95 per month, with Guru and Business plans priced higher. Its official documentation also lists limits for monitored websites, tracked keywords, crawling, reports, and other features.
Those prices can be justified for businesses that use the data extensively. They can be difficult to justify for a small blog that mainly needs basic keyword research.
The practical question is therefore not whether Ahrefs or Semrush are capable. They clearly are. The question is whether your current workload makes their additional data and features worth the cost.
If you need a budget option instead: Compare Mangools, which bundles keyword research, SERP checking, and rank tracking at a lower entry price.
If you need broader SEO management without agency-scale pricing: Compare SE Ranking, which sits between a focused keyword tool and a full enterprise suite.
If you’re managing client accounts or large sites: Ahrefs or Semrush are worth the closer comparison, given their scale of historical data and reporting features.
How Much Should a Blogger Actually Spend on SEO Tools?
There is no universal budget, but a useful rule is to let the problem determine the subscription.
- $0: Start with Search Console, GA4 and free research tools.
- One focused paid tool: Reasonable once keyword research or another specific task becomes a genuine bottleneck.
- Full SEO suite: Consider it when you have enough content, traffic, sites, or client work to use the broader feature set.
- Enterprise-level subscriptions: Usually unnecessary for a small personal blog.
Remember that software is an operating expense. If a subscription costs $50 a month but saves you several hours of repetitive work or materially improves your research process, it may be worthwhile. If you barely use it, the cheapest plan is still expensive.
Frequently Asked Questions
What are the best free SEO tools for bloggers?
Google Search Console, Google Analytics 4, Google Keyword Planner, AnswerThePublic, and AlsoAsked can cover many basic research and measurement needs without requiring a full paid SEO suite. Their free limits and availability vary, so check the current provider terms.
What is the best SEO tool for a beginner blogger?
There isn’t one universal winner. Start with Google Search Console and Google Analytics 4. When you need paid keyword research, compare a beginner-focused option such as Mangools with your actual requirements before subscribing.
Is Mangools worth it for bloggers?
It can be, particularly if keyword research, SERP analysis, and rank tracking are central to your workflow. The value depends on how often you use those features and whether the current subscription cost makes sense for your site.
Is SE Ranking worth it for a small blog?
It can be useful if you need several SEO functions in one platform. If you only need occasional keyword research, however, a broader subscription may be more than you need.
Can I use an SEO tool without a self-hosted website?
Google Search Console and Google Analytics 4 both require verified ownership of a property, which is possible on most hosted and self-hosted platforms that allow tracking code or DNS verification. Third-party research tools such as Mangools or SE Ranking don’t require site ownership to run keyword or competitor research, since you’re researching public search results rather than analyzing your own traffic.
What’s the real difference between a keyword tool and an all-in-one SEO platform?
A keyword tool like KWFinder is built around one core job: finding and evaluating keyword opportunities. An all-in-one platform like SE Ranking adds rank tracking, site auditing, and backlink research around that same core function, which matters more once you have enough published content to track and audit over time.
Can ChatGPT or Claude replace SEO tools?
No. AI assistants can help with brainstorming, outlines, editing, and content workflows, but they do not replace first-party search performance data, keyword research databases, SERP analysis, rank tracking, or technical crawling.
Is SEO still worth doing for a small blog in 2026?
SEO can still be useful for small blogs, but expectations should be realistic. Search is changing, including the growing presence of AI-generated search experiences, while traditional search results remain important. The fundamentals still matter: useful content, clear search intent, strong site structure, technical accessibility, and a good experience for readers.
Should I buy Ahrefs or Semrush when starting a blog?
Usually not immediately. Both are powerful, but a beginner may not use enough of their capabilities to justify the cost. Start with free tools and add a paid platform when a specific need makes the expense worthwhile.
How many SEO tools does a blogger actually need?
Fewer than most “best tools” lists suggest. A sensible starting stack can be Google Search Console, GA4, one keyword research method, and occasional technical checks. Add another subscription only when it solves a clear problem.
Final Verdict: The Best SEO Stack Is the One You Actually Use
The best SEO tool for bloggers isn’t necessarily the platform with the biggest database, the longest feature list, or the highest monthly price.
For a new blog, keep the stack simple: Google Search Console + Google Analytics 4 + free keyword research. Learn what your audience is searching for and how your published pages are performing before adding another monthly expense.
When keyword research becomes the bottleneck, Mangools is a sensible option to compare, particularly for bloggers who want keyword research, SERP analysis, and rank tracking without immediately moving to a much larger enterprise-style platform.
When you need a broader SEO workflow, SE Ranking deserves a comparison because its current platform combines keyword and competitor research with rank tracking, auditing, and other SEO functions.
For technical work, Screaming Frog is worth knowing. For content optimization, compare tools such as Surfer and NEURONwriter. For larger-scale SEO research, Ahrefs and Semrush are the obvious platforms to investigate.
But don’t confuse buying software with doing SEO.
The software can help you find opportunities, organize information, measure results, and identify problems. You still have to choose topics worth covering, create genuinely useful content, understand your readers, and improve pages based on evidence.
That’s why the most sensible SEO stack for a blogger is usually the smallest stack that helps you make better decisions consistently.
Recommended Reading
- 9 Best Keyword Research Tools in 2026 — compare dedicated keyword research options.
- Mangools Review 2026 — a deeper look at the complete Mangools platform.
- KWFinder Review 2026 — focused review of Mangools’ keyword research tool.
- Mangools vs Ahrefs — compare the two platforms for different budgets and workflows.
- Mangools vs Semrush — compare a focused SEO suite with a larger marketing platform.
Sources & Further Reading
- Google Search Central: Creating Helpful, Reliable, People-First Content
- Google Search Central: Spam Policies for Google Web Search
- Google Search Console: Impressions, Position and Clicks
- Google Analytics 4: Traffic Acquisition Report
- Mangools: Plans & Pricing
- SE Ranking: Plans & Pricing
- Screaming Frog SEO Spider: Pricing
- Ahrefs: Plans & Pricing
- Semrush: SEO Toolkit Pricing
- NEURONwriter: Pricing Plans
- AlsoAsked: Free Search Credits
- AnswerThePublic: Pricing
Pricing, feature availability, free trials, usage limits, and product policies can change. Check the provider’s current website before making a purchase or signing up.
About the Author
T. Vasireddi is the founder and editor of ToolGrowthHQ, creating practical, research-based guides on web hosting, WordPress, SaaS tools, and digital marketing.
His focus is on providing clear, accurate, and useful information to help readers make better technology and software decisions.
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